Minimum Loveable Brand

A modern, iterative approach to brand that's fit for startups.

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Discover all reports

Our in-depth reports investigate the most transformative trends shaping startup Europe, across essential sectors, themes and geographies. Login to your Sifted account to download them for free.

How web3 is shaping the future of finance

Our brand new web3 report unpacks the biggest conversation taking place in the world of finance. Tokens, stablecoins, DAOs, wallets - we explain it all and so m...

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Banks need to move to the cloud

While cloud adoption is slow for banks, moving to the cloud is a no-brainer to create market-leading products and services.

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11:FS Pulse Report 2022

The best user journeys in financial services and trends set to shape 2022

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Building brands fit for digital

The Minimum Lovable Brand handbook gives you the tools you need to develop a brand that creates a genuine connection with customers.

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New business model opportunities for banks

Banks need to adapt quickly if they want to compete with the new players. But the constraints of legacy systems and ways of working are holding them back.

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How to build a bank

Fintech product experiences: looking back and thinking forwards

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Tech in financial institutions

What tech teams in financial institutions are thinking, that they want the rest of the business to understand.

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Trust in digital interactions

Trust needs to be a key consideration for financial services providers as they develop their products. This report sets out a framework to help with that.

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Banking as a Service

Banking as a Service allows banks to successfully compete with leading fintechs. This report outlines how to play a part in the BaaS ecosystem.

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