How the Jobs to be Done theory is being applied across finance.
Insights: How NOT to build a bank - Part I
Stop obsessing over your competitors and get back to your customers
When launching a new product or improving an existing one, it's tempting for product teams to look at competitors as a starting point. But if the goal is to lau...
Changing the perception of insurance
Stop mistaking clever features for intelligent services
One of the biggest challenges when building new digital financial services is creating a winning feature set. Spending categorisation, budgeting tools, carbon f...
Product managers have the tools to fix ESG investing
Recently, Nick Miller, Senior Ventures Strategist at 11:FS, published an article on why ESG investing is broken. If you haven't already, go and give it a read b...
Why is competitor research so important?
What is inclusive design? 11:FS Explores
Inclusive design is a mindset and a process that suggests that you should bring as many people as possible - and the most diverse of voices that you can - into ...