Marketing for financial services and products.
The best fintech marketing teams let fires burn
Every fintech marketing org, large and small, is surrounded by fires. But successful teams don’t try to fight each one. They let the nonessentials burn and focu...
3min read
Can circular economies do what ESG couldn’t?
This is the second article in a three-part series on how fintech for good (FFG) is helping people and the planet. The first touched on consumer behaviour. If yo...
4min read
Why is competitor research so important?
3min read
Our mental health is in the gutter. It’s time to blame financial services.
The UK is in the grip of a mental health crisis. Twin pillars of Covid and a cost-of-living crisis have pushed our collective anxiety to dizzying levels. This ...
4min read
Why did a crypto exchange pay $700m to have their name on a building?
This past weekend an estimated 177m people tuned in as Matthew Stafford’s (strong surname BTW) LA Rams defeated the Cincinnati Bengals at Super Bowl LVII.
4min read
Our fintech predictions for 2022
It’s 2022! And we’ve got a sneaking suspicion this year is gonna be one to remember.
3min read
The future of Black banking in the US
4min read
Why we created a growth team
5min read