Marketing for financial services and products.
The best fintech marketing teams let fires burn
Every fintech marketing org, large and small, is surrounded by fires. But successful teams don’t try to fight each one. They let the nonessentials burn and focu...
3min read
Financial exclusion and the gender gap in the Middle East
A few weeks ago, we wrote an article about migrant workers in the Middle East and their access to financial services. We can’t continue the conversation about r...
4min read
Why is competitor research so important?
I think I speak for a lot of people when I say - homework is crap. Evenings after school are for watching Takeshi’s Castle, not studying Pythagoras’ theorem.
3min read
Why did a crypto exchange pay $700m to have their name on a building?
This past weekend an estimated 177m people tuned in as Matthew Stafford’s (strong surname BTW) LA Rams defeated the Cincinnati Bengals at Super Bowl LVII.
4min read
Our fintech predictions for 2022
It’s 2022! And we’ve got a sneaking suspicion this year is gonna be one to remember.
3min read
The future of Black banking in the US
4min read
Why we created a growth team
What’s in a name? Is it a convention with no meaning as Juliet would suggest? Or is it an opportunity? Do people get used to it even if you call yourself Meta? ...
5min read
New neobanks need to take bolder bets
3min read