Leda Writes for Fintech Futures: How to approach the market place in the age of plenty

Every Thursday, Leda Glyptis, 11:FS Chief of Staff and 11:FS Foundry CEO create #LedaWrites. However, we have a bonus edition this week from Sibos 2018 on how to approach the market place.

The world is changing. Scratch that, the world has changed. What was once a buzzword-rich PR storm that could be dismissed with half a thought four years ago is live and mocking us now. Fortunately, that’s not the end of the world. #LedaWrites on how to adapt to a market place that is deluged with fintech firms to choose from.

You have to understand the rules of engagement to get value from a partnership on both sides. Don’t forget your USP. It can be tempting to white label or outsource your magic sauce but it’s what keeps your clients coming back time and again. Make sure you know what’s going to make you money tomorrow before charging into a partnership today. Keep learning and pick the partner that’s right for your needs.

Read the whole story at Fintech Futures.