946. Insights: How to market a fintech product
About this podcast
On a recent episode of Fintech Insider, we sat down with a panel of product experts to explore how to build and launch a product.
But launching is only half the battle. How do you drive awareness and bring customers into your ecosystem? And once they’re in, how do you keep them engaged?
In this episode, host Laura Watkins is joined by a great panel to break down the fintech marketing playbook - what’s working, what’s not, and what banks can learn from the challengers reshaping the industry.
And here’s the twist: as fintechs scale, navigate regulation, and expand their offerings, they might just have something to learn from the banks too.
This week's guests
- Bryan McCarty - Head of Product and Product Marketing at Orum.io
- Jack Cully - Head of Brand and Product Marketing at Plum
- Louis Debatte - VP of Product Marketing at Adyen
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About Fintech Insider:
Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services.
Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry.
Our weekly news show drops every Monday and tackles the biggest news stories, from acquisitions and launches, to regulatory changes and innovation. Then, every Thursday our Insights show dives deeper into the hottest topics shaping the industry like web3 and BNPL.
Whether you’re already immersed in the world of financial services, or just keen to learn more, this is the #1 podcast for you.
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