940. Insights: How to launch a fintech product with Chip, JP Morgan and Wise
Learn how fintech leaders successfully launch products, navigate compliance, and drive growth in a competitive market. Insights from Chip, JP Morgan & Wise.
About this episode
Launching a fintech product is one of the most challenging yet rewarding endeavours in the financial services industry. With tight compliance regulations, competitive markets, and evolving customer expectations, companies must execute their go-to-market strategies flawlessly to succeed.
In this episode of Fintech Insider Insights, host David Barton-Grimley is joined by industry experts Corinna Lamberti (CPO, Chip), Daniel Baker (JP Morgan), and Balazs Barna (Head of Engineering, Wise) to break down what it really takes to develop, launch, and scale a fintech product.
The discussion covers everything from choosing the right product strategy to ensuring alignment between leadership, product teams, and customer needs. The guests share their experiences in overcoming regulatory challenges, managing cross-functional collaboration, and using customer insights to refine products before launch. They also explore how fintechs and banks differ in product execution, with startups focusing on agility while larger institutions follow structured regulatory frameworks.
Understanding what success looks like after launch is another critical factor. The episode delves into the key performance metrics that determine product viability, including adoption rates, customer engagement, and operational efficiency. The role of AI and automation in streamlining success measurement is also highlighted, along with insights on optimising fintech products for long-term growth.
Failures and setbacks are inevitable in any fast-moving industry, and fintech is no exception. The conversation addresses common pitfalls that lead to unsuccessful product launches, from misaligned product-market fit to poor regulatory planning. Lessons from past failures provide valuable takeaways on how fintech companies can pivot, refine their strategies, and ensure sustainability in a competitive space.
With firsthand insights from leading fintech experts, this episode provides practical advice for startup founders, product managers, and financial industry professionals looking to bring innovative financial services products to market successfully. Whether you're in a high-growth startup or a global banking institution, these lessons will help you navigate product development, optimize strategy, and avoid common pitfalls.
Listen now to learn how to take a fintech product from concept to reality—and ensure its long-term success in an ever-evolving market.
Key discussion points
Defining the right product to build
- Aligning product strategy with customer needs
- The role of leadership vision in fintech innovation
The Role of Cross-Functional Collaboration
- Managing stakeholders across departments
- Breaking down silos in fintech and banking
Leveraging customer feedback & market testing
- Why user testing is essential for fintechs
- Real-time customer insights and their impact on product refinement
Executing a product Launch: Who pulls the trigger?
- Decision-making in fintech vs. traditional Banking
- Go-to-market strategy and cross-functional coordination
Using AI & data analytics for product insights
- AI-Powered tools for measuring product success
- How machine learning enhances product iteration
Measuring success: Metrics that matter
- Primary metrics: Adoption, engagement, and growth
- Secondary metrics: Compliance, cost, and retention
- The Role of AI in automating success measurement
Lessons from failure & common pitfalls
- Common mistakes in fintech product launches
- Why startups fail: Product-market fit and strategy
- Case studies: Failed fintech launches and what we can learn
- The importance of focus and sustainable business models
- How to recover from a failed product launch
The role of compliance & regulation in fintech product launches
- Navigating regulatory hurdles in fintech
- How Open Banking creates new opportunities
- Ensuring compliance while innovating in fintech
This week's guests
Corinna Lamberti - CPO of Chip
Daniel Baker - Executive Director, EMEA Product Head of Core & Emerging Payment Rails J.P. Morgan
Balazs Barna - Head of US Engineering at Wise
Interact with 11:FS
If you're looking to launch a winning product why not speak to the team that has experience building startups like Monzo, Starling, Nutmeg, and corporate ventures like Mox and Mettle - 11:FS Ventures. We've taken 20+ ventures around the world from ideas to reality, and yours could be next. Get in touch at 11fs.com/ventures
About Fintech Insider:
Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services.
Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry.
Our weekly news show drops every Monday and tackles the biggest news stories, from acquisitions and launches, to regulatory changes and innovation. Then, every Thursday our Insights show dives deeper into the hottest topics shaping the industry like web3 and BNPL.
Whether you’re already immersed in the world of financial services, or just keen to learn more, this is the #1 podcast for you.
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