Goodbye Consulting, hello 11:FS Ventures

 Pierre Legrand photo
Pierre Legrand Consulting & Research Leader
3min read

As 11:FS wraps up its 5th year in business, we can’t help but think about what the next 5 will look like. And our ambitions are big. It’s only just on the right side of scary.

2026 sounds so far away but look at how quickly the last 2 years disappeared.

Our industry has seen some radical shifts in digital adoption, VC funding, and community driven money. It’s more exciting than ever.

Our clients continue to evolve as businesses work to become truly digital, launching new products and services that give their customers a better relationship with money. But building truly digital offerings requires next generation partners who can work with banks in a very modern way.

building truly digital offerings requires next generation partners who can work with banks in a very modern way.

And some of these partners are ‘consultants’. But we believe that the word ‘consultancy’ conjures up ideas of a certain type of work that will be done and how outputs are delivered. Outputs over outcomes. Pyramids over tribes. Longer transformations over rapid prototypes.

This is at odds with who we are and how we actually work. Rather than calling ourselves a ‘challenger consultancy’ like we have been doing, we’ve decided to drop the word entirely.

Instead we’re calling our wider services business 11:FS Ventures.

We want to reflect how we advise clients to take steps towards bolder digital strategies, and actually ship real products..

We want to reflect how we take clients’ ways of working from counting outputs to real end- customer outcomes.

We want to reflect how we take clients from blue sky thinking to bottom-line impact.

A verb not a noun, moving forward not standing still

Venture as a noun speaks to the core offerings of proposition design and building new FS businesses. Sure, we do that.

But Venture as a verb speaks to the journey our clients want to go on, whether that’s to build something new, create better experiences, or find a business strategy that will help them compete. And win.

After the financial crash in 2008, a new wave of fintechs were born which tapped into a consumer demand for simpler, more transparent banking, and regulation enabling innovation. Fintechs such as Monzo and Wise built their products, processes and brands around transparency, community and simplicity. And they’re giving their customers a better relationship with money.

But financial services is only 1% finished.

We need to keep moving forward, building better products, creating better money experiences. And that’s what our 11:FS Ventures team lives and breathes.

We need to keep moving forward, building better products, creating better money experiences. And that’s what our 11:FS Ventures team lives and breathes.

I couldn’t be prouder to work with some of the smartest fintech specialists in the industry across strategy, research, engineering, design, product, and delivery.

Our clients don’t hire generalists for a specialist problem. They want experts that can help them enter the right market with the right offering at the right time, and move quickly so they don't miss their moment.

So what are we going to do over the next 5 years?

Same thing we do every day Pinky.

We work on the 99%.

We help our clients become truly digital.

We help them venture into the future of financial services.

 Pierre Legrand
About the author

Pierre Legrand

Pierre is a digital banking and financial services transformation specialist who has held various leadership roles in consulting and banking, as well as a number of e-commerce startups in San Francisco.

We are 11:FS

We believe digital financial services are 1% finished. We’re building the next 99%.

What we do

11:FS builds next-generation propositions for challengers in the financial services industry: existing firms looking to innovate, start-ups looking to scale, and everyone in between.