4 onboarding journeys from exciting Australian fintechs
Onboarding is an essential part of the user experience. Last year, over 50% of customers applying for digital retail banking threw in the towel before they’d finished.
Too much info, confusing language and the need to provide supporting documentation are just a few of the reasons why. No wonder.
With that in mind - here’s four of our favourite Australian fintechs and their unique customer onboarding journeys. Thanks in no small part to the brand-new GIF Maker feature at 11:FS Pulse 😏.
And for some extra Aussie fintech goodness, check out our recent Fintech Insider episode.
Digital payments app Beem It allows users to send and receive money instantly between different banks. They can track and split expenses, request money and send reminders and transfer between up to five debit cards.
Speed and simplicity are king, and Beem It’s onboarding process is all about that. Users are only asked for a username, email and mobile number. They then set a passcode and are led on a tour by a charming hand emoji, showing off the colourful interface. There’s no danger of information overload - the screen is clutter-free and rewarding to look at, with clear messages and corresponding emojis. It’s a winner.
Speed and simplicity are king, and Beem It’s onboarding process is all about that.
A Buy Now Pay Later service aimed at empowering customers to ‘access the things they want and need’, Afterpay’s onboarding process is simple and fast. Users create an account by entering their personal details and verify their ID with a driver’s licence or Medicare card. They can even skip this step until they make their first purchase. Conveniently, touch ID and a four-digit pin can be enabled for quicker access in future.
Each stage of the process is clearly signposted and easy to follow, with a bright interface and a progress bar to incentivise users to keep going. The design is clean and easy on the eye. Good stuff.
Up is a digital banking app that provides fast payments, easy saving across multiple savings pots and a handy spending habits tracker. And that’s just for starters. The onboarding process is as close to delightful as you can get. It’s inventive, colourful and makes ingenious use of cute animations. There’s only one question per page and the app glides smoothly between each section.
To input info, users alternately type freely and select from drop-down lists, which helps to avoid repetitiveness. Immediately after signing up, users are rewarded with their digital Up card. This is how onboarding should be done.
Scratch that, this is how onboarding should be done. Neobank Hay takes design empathy to its logical extreme, celebrating every successfully completed stage in the signup process. The journey is near-effortless, with a progress bar to keep motivation high. Not to mention colourful, clean and clear. When onboarding can be this vibrant, dropout rates can definitely be lower.
And that’s that. There’s a lot to be excited about in the Aussie fintech space. What’s more, these young companies have really grasped the importance of a good onboarding experience in the modern digital market. With competitive margins so fine, there’s really no room for error. For access to thousands of fintech user journeys across the world, get 11:FS Pulse. It'll help you stay ahead of the competition and deliver best-in-class user experiences. Book a demo today.