11:FS Explores: Digital R.I.C.H.E.S ft. David M. Brear

11:FS CEO David M. Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.

Digital R.I.C.H.E.S is a term that we've used for quite a few years at 11:FS. R.I.C.H.E.S is how we ensure that we stick to building products that directly help customers achieve their goals and meet their needs. It's about making sure your product is...

👉 Real-time: surface up-to-date information instantly for customers

👉 Intelligent: treat consumers as individuals through intelligent use of their data

👉 Contextual: use technology to help consumers at specific, contextual life points

👉 Human: make communications clear and easy to understand for anyone reading

👉 Extendable: constantly look for opportunities to extend services and create end-to-end journeys

👉 Social: have proactive conversations with customers to help them find new opportunities within the product they are using