Jobs to be Done
Product managers have the tools to fix ESG investing
Recently, Nick Miller, Senior Ventures Strategist at 11:FS, published an article on why ESG investing is broken. If you haven't already, go and give it a read b...
Why is competitor research so important?
5 tips for designing purpose-first propositions in 2022
I think we can all accept that clear customer insight, the right business drivers, market opportunities, etc. should inform great proposition design.