1. Marketing never stops ft David Wheldon

36min listen

For the season 2 première of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by David Wheldon - WFA President Emeritus and Former CMO at RBS - to discuss all things marketing, and find out what makes him tick.

Welcome to the very first episode of the Fintech Marketing Podcast season 2, where your host Eric Fulwiler is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.

We kick off with David Wheldon - WFA President Emeritus and Former CMO at RBS - one of the leading voices in fintech both in the UK and worldwide.
David Wheldon tells Eric all about the importance of focusing on your customer, the changing perspective of the value of branded content, and how to keep learning and improving.

David tells Eric what worked for him, what didn’t go so well and what the future holds for for the world of marketing, as well as what his sources of inspiration are as a financial services marketer.

This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.

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Special Guest: David Wheldon.

We are 11:FS

We believe digital financial services are 1% finished. We’re building the next 99%.

What we do

11:FS builds next-generation propositions for challengers in the financial services industry: existing firms looking to innovate, start-ups looking to scale, and everyone in between.