9. TransferWise: Product marketers and the customer voice ft Tessa Pettman
Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.
In episode 8 Eric speaks to Tessa Pettman, Head of Product Marketing at TransferWise. Tessa explains the relatively new role of product marketer in the industry; their relationship with the product developers and the customers and the importance of making sure the customers’ voices are represented in the design. They are also local to the same region of the product being developed, giving them local market knowledge which gives them a competitive edge in an international market.
She tells Eric about TransferWise’s approach to marketing: ensuring they’re always human and transparent in their communications; the power of good copy; and making sure they’re always listening to their customers - as their fundamental aim is to help people understand the hidden fees behind what their banks are offering for international transfers.
They also talk about the super exciting things still to come in 2020 and beyond for TransferWise, including more product launches in Asia, giving them a foothold in a brand new market, and so much more.
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