11. Klarna: The value of ideas ft Laurel Wolfe

37min listen

11. Klarna: The value of ideas ft Laurel Wolfe

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.

In episode 10 he speaks to Laurel Wolfe, VP Marketing at Klarna. Laurel talks about bringing the best creativity and ideas into marketing at Klarna and their drive to create an emotional connection with their customers - which is no mean feat for a digital first fintech brand. She also discusses the importance of having passion for your craft, but equally the value of “done is better than perfect” and the balancing act between creativity and the need for speed of execution.

She also debunks the “millennials only” myth surrounding Klarna’s demographic; “Klarna it” becoming a verb and their most recent out of home campaigns, using the slogan “no drama, just Klarna”.

They also talk about the super exciting things still to come in 2020 and beyond for Klarna including the reach of their card; their new app allowing US and Australian customers to shop with any retailer; and further international expansion for Klarna as a business and a brand.


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