9. Crypto-com: Value is what you make of it ft Steven Kalifowitz
In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Steven Kalifowitz, CMO at Crypto.com - to discuss all things marketing - his incredible journey and transition from producer to CMO, what keeps his curiosity and hunger for knowledge growing, and his own personal philosophies. All of this and much much more on today's episode!
Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.
Today's special guest is Steven Kalifowitz, CMO at Crypto.com.
We take a look at his journey from HBO producer to CMO at Crypto.com, brand NFTs, email marketing, and how to keep challenging yourself and 'move on from your pot once you've outgrown it'.
He highlights the importance of asking a lot of questions, and not putting yourself into a straightjacket when it comes to marketing, and gives some great actionable advice to our listeners. Tune in to find out more!
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Special Guest: Steven Kalifowitz.