8. Roundtable: How do fintechs use performance marketing for growth? ft FNBO, Minna
In the fourth roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at how fintechs use performance marketing for growth. Mariette is joined by a great panel of guests to help unpack this and dive a bit deeper into- wide array of tools and tactics, and every company will have its own flavour, from SEO, to PPC, to paid social, to affiliates. Some call it growth marketing, paid marketing, even (sadly) digital marketing.
Welcome to the fourth roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.
In today’s episode, we look at how fintechs use prerformance marketing for growth. What role should performance marketing play in a healthy marketing mix? How scalable is performance marketing? And how do startups get performance marketing right?
We’re going to speak to companies that invested in performance marketing, what they’ve learnt, and the role that it plays in their business growth. We also look behind the scenes of 11:FS’ own performance marketing to share our insights. All of this and much more on today's show!
We are joined by:
- Christoffer Pettersson, Head of Growth, Minna Technologies
- Bethany Wilson, Paid Media Director, FNBO
- Harry Eddowes, Performance Marketing Manager, 11:FS
This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
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Special Guests: Bethany Wilson, Christoffer Pettersson, and Harry Eddowes.