6. Roundtable: Moving from startup to scaleup marketing, ft Klarna, TrueLayer, Flock

37min listen

In the third roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at moving from startup to scaleup marketing. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper into- how to evolve your brand story as you grow, the best shape for your marketing team, using processes to speed you up, as you grow, and much much more.

Welcome to the third roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech startups and most innovative financial service brands drive growth through modern-day marketing.

In today’s episode, we look at moving from startup to scaleup marketing. What we look at the best ways to focus your marketing efforts when you're smaller with limited resources, and how to scale your marketing effectively as your business grows into a medium sized business, through to a large corporate. How do you evolve the shape of your marketing team, ways of working, and brand story?

We’re going to speak to companies effectively evolving through this process, find out how they do it, and what that really means. All of this and much more on today's show!

We are joined by:

  • Sam Golden, Head of Marketing, Flock
  • AJ Coyne, UK Marketing Lead, Klarna
  • Emma Mayer, VP Marketing, TrueLayer

This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.

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Special Guests: AJ Coyne, Emma Mayer, and Sam Golden.