11. Roundtable: B2B is the new B2C, ft Barclays, Autobooks, Checkout.com
In the fifth and final roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at how B2B marketing in fintech and financial services. From making your B2B marketing human, to attribution and team structure, Mariette is joined by a great panel of guests from Autobooks, Barclaycard and Checkout.com to help unpack all of this and much much more!
Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.
In today’s episode, we look at B2B marketing in fintech and financial services. B2B has always been treated as the less interesting sibling to B2C, but fintechs are rewriting the marketing script and adopting B2C tactics from community building to guerilla marketing. What can we learn from them? How do you strike a balance between appealing to an audience making more rational decisions and standing out in a crowded space? And how do you stay human when money is still so centred in trust?
All of this and much more on today's show!
We are joined by:
- Derik Sutton, VP of Marketing, at Autobooks
- Alisa Copeman, MD Marketing, Payments at Barclays
- Erin Renzas, SVP Marketing, Checkout.com
This season of Fintech Marketing Podcast is sponsored by Visa
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Special Guests: Alisa Copeman, Derik Sutton, and Erin Renzas.