10. Visa: Led by purpose ft Adrian Farina

37min listen

In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Adrian Farina, Europe CMO at Visa - to discuss all things marketing - including a deep dive into his impressive experiences, the importance of empathy, how to connect with your audiences, and much much more on today's episode!

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.

Today's special guest is Adrian Farina, Europe CMO at Visa.

We take a look at his journey from falling in love with marketing before 'marketing' was in his vocabulary to working his way up the ladder by being led by purpose, and how to not just keep up with change - but lead it.

He highlights the importance of curiosity being a fundamental trait, investing in your customers, and gives some great actionable advice to our listeners. Tune in to find out more!

This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.

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Special Guest: Adrian Farina.

We are 11:FS

We believe digital financial services are 1% finished. We’re building the next 99%.

What we do

11:FS builds next-generation propositions for challengers in the financial services industry: existing firms looking to innovate, start-ups looking to scale, and everyone in between.